OMODA Logo

Brand Overview

OMODA was founded in 2022 as a separate division of Chery Automobile with headquarters in Wuhu, Anhui, China. The brand operates as an independent marque focused on dynamic, avantgarde and fashion-centric buyers. Shawn Xu serves as Omoda & Jaecoo CEO while Steve Eum holds the position of Vice President and General Manager of Design.

The name etymology directly shapes the brand concept. “O” is derived from Oxygen while “Moda” stands for Modern. This positioning creates a premium lifestyle identity distinct from mainstream Chery models. OMODA is marketed worldwide except in mainland China, where it functions as a sister brand to Jaecoo.

Brand Timeline

Key events mark the rapid development of the new marque. In June 2022 the decision was made to separate OMODA from the Chery marque and launch it as an independent brand, first announced for the Russian market.

The global debut of the OMODA marque took place in April 2023 in Wuhu, Anhui, China alongside Jaecoo. That same month saw the establishment of Anhui Omoda Jaecoo Automobile Co., Ltd. as the dedicated sales company. The brand continued its expansion in 2024 with entry into Western European markets including Spain, the UK and Italy. April 2025 will mark the brand’s two-year anniversary.

OMODA Logo Evolution

2022–2023: Initial Launch Logo

The initial version of the OMODA logo appeared with the brand’s first market launch in Russia. This design established the visual foundation for the new independent marque. Its clean lines and contemporary letterforms were created to match the Oxygen plus Modern brand concept.

• Design: Modern sans-serif typography spelling OMODA
• Colors: Not specified in primary sources
• Changes: Served as the first visual identity for the separated brand
• Context: Introduced during the 2022 Russia-first launch to support the Fashion Elite positioning

2023–present: Global Debut Logo

The current OMODA logo received its global debut in April 2023 in Wuhu, China. This version became the official visual identity used on all export markets and official materials. The design maintains the same modern sans-serif style while reinforcing the brand’s premium lifestyle direction.

• Design: Clean minimalist typography with premium appearance
• Colors: Consistent across global applications
• Changes: Formalized as the worldwide standard following the Wuhu event
• Context: Created specifically to reflect the independent lifestyle brand separate from Chery

The OMODA logo meaning centers on modernity and freshness conveyed through its simple, contemporary forms. This visual identity directly supports the brand’s aim to attract fashion-centric customers who value avantgarde design.

OMODA car logo files are available in multiple formats for reference. Users often search for the OMODA logo png, OMODA logo transparent background and OMODA png to study the official design. High-resolution versions such as OMODA logo hd and OMODA logo images help designers and enthusiasts examine the emblem details.

The OMODA symbol and OMODA emblem maintain a consistent minimalist style across all applications. When preparing presentations or design work, many request the OMODA logo download or OMODA badge assets. The OMODA car symbol follows the same clean aesthetic established at launch.

Documentation of the OMODA logo history shows a clear and focused evolution. The transition from the 2022–2023 initial launch logo to the 2023–present global version represents the brand’s move from regional introduction to worldwide use. The OMODA logo evolution demonstrates a commitment to a unified modern identity rather than frequent redesigns.

OMODA logo transparent background versions are particularly useful for overlaying the emblem on different backgrounds while preserving its clean look. The current design continues to serve as the primary identifier for the brand’s premium positioning in all export markets.