Key facts
- Founded
- 2023
- Country
-
China
- Headquarters
- Wuhu, China
- Parent company
- Chery Automobile
- Legal name
- Anhui Luxeed New Energy Automobile Co., Ltd
- Famous models
- R7, RX, V9, S7
- Website
- hima.auto/zhijie
The Luxeed logo is a tall black outline emblem made of two stacked rounded diamonds, with the name LUXEED in small capitals on a band across the middle. Luxeed is a Chinese premium electric car brand owned by Chery and developed with Huawei.
Luxeed Logo
The Luxeed emblem is a narrow, upright shape drawn in a single black line. Two rounded diamonds, one above the other, are crossed by thin diagonal lines, and a horizontal band joins them where the word LUXEED sits in small, evenly spaced capitals. The Luxeed symbol is a black and white design, and it is clean, with no fill or gradient. The Luxeed car logo is the Luxeed badge on the front and rear of the cars, and this page offers the Luxeed logo PNG with a transparent background.
Luxeed Logo History
The Luxeed logo history is short, because the brand dates from 2023. The black diamond emblem is the version used on the cars today.

Luxeed History
Anhui Luxeed New Energy Automobile Co., Ltd, known as Luxeed, is a premium electric vehicle maker owned by Chery and working with Huawei under the Harmony Intelligent Mobility Alliance (HIMA). Its Chinese name is 智界 (Zhìjiè), which means “intelligent world”.
In November 2023 Huawei announced the HIMA alliance and the Luxeed S7, developed together with Chery. The cars went on sale in selected Huawei showrooms alongside other HIMA brands. In June 2024 Luxeed launched its second model, the mid-size coupe SUV R7, and in the same month Huawei transferred the Chinese trademark 智界 to Chery.
In January 2025 Anhui Luxeed New Energy Automobile Co., Ltd was established as a company wholly owned by Chery, which made Luxeed an independently operated unit within the group. Development of a minivan began in August 2025, with a team that had worked on the Exeed E08 minivan. The model was named the V9 in December 2025 and is the first MPV offered by any HIMA brand.
Luxeed Logo PNG and Colors
The download button at the top of this page saves the current Luxeed logo as a PNG file, 435 × 1000 pixels, the design in use since 2023.
| Colors | Black |
|---|---|
| Logo versions | One, since 2023 |
| Current logo | Since 2023 |
| File | PNG, 435 × 1000 px |
Frequently asked questions
When was Luxeed founded?
Luxeed was founded in 2023.
What does the name Luxeed mean?
The Chinese name of Luxeed is 智界 (Zhìjiè), which means "intelligent world".
What country is Luxeed from?
Luxeed is a Chinese car brand, headquartered in Wuhu, China.
Who owns Luxeed?
Luxeed is owned by Chery Automobile.
Did Luxeed change its logo?
No. Luxeed has used one logo: Black stacked diamond emblem (2023–present).
What color is the Luxeed logo?
The current Luxeed logo is black.
What cars does Luxeed make?
Well-known Luxeed models include the R7, RX, V9 and S7.