Key facts
- Founded
- 1951
- Founded by
- Government of Mexico
- Country
- Mexico
- Headquarters
- Ciudad Sahagún, Hidalgo, Mexico
- Parent company
- Grupo Empresarial G
- Legal name
- Diesel Nacional, S.A. de C.V.
- Famous models
- Avante, Olímpico, Linner, Runner, Picker
- Website
- dina.com.mx
DINA Brand History
DINA, formally known as Diesel Nacional, S.A. de C.V., was established in 1951 in Ciudad Sahagún, Hidalgo. The company was founded by the Mexican federal government, with Italian private interests holding a minority stake, and initially operated as a state-owned entity focused on commercial vehicle production. It maintained this governmental period until 1989 when it was acquired by Grupo Empresarial G and came under the ownership of the Gómez Flores family.
The manufacturer specializes in heavy-duty commercial vehicles such as buses, trucks, and specialty vehicles. Its headquarters remain in Ciudad Sahagún, and the company continues to be active while exporting to markets including the United States, Central America, and South America. DINA was previously associated with Motor Coach Industries through its Dina Viaggio coaches in the North American market.
Dina Logo Evolution
1951–Present: Primary Corporate Logo

The Dina logo has remained consistent from the founding year to the present with no documented major redesigns. This single primary logo reflects the brand’s longstanding focus on reliable commercial transport.
- Design: Bold red inscription of DINA in italicized slant sans-serif typeface with thick stable letterforms
- Colors: Bright red primary with white accent stripes
- Changes: None recorded across the entire company history
- Context: Used continuously since 1951 and tied directly to the brand’s identity in commercial vehicles
The stylized D in the Dina car logo contains two diagonal white stripes that symbolize road and speed. The merged N and A letters emphasize stability and seriousness while the overall minimalist yet bold style conveys professionalism and power.
This Dina symbol forms part of the brand’s enduring visual identity. The emblem appears across company materials and assets, making Dina logo images and Dina logo history topics of interest for those exploring Mexican automotive brands.
For reference and design use, the Dina logo transparent background version and Dina logo hd files provide clean options. The Dina badge maintains its striking red presence in both Dina png and Dina logo png formats, while the Dina logo download resources often include the Dina logo transparent and Dina car symbol variations.