De La Chapelle Logo: Meaning, History and Evolution

The De La Chapelle logo is a black oval outline with a large letter C at the top and the name De la Chapelle written in script across the middle. The company, based in Saint-Chamond, France, is known for replicas and small roadsters.

De La Chapelle Logo

Drawn in black on white, the De La Chapelle emblem is simple. A wide, thin oval frames the design, a rounded C sits in the upper half, and below it the words De la Chapelle run across the oval in a light, slanted script. On the cars the same De La Chapelle badge appears as an oval plate with a chrome look, so the artwork reads as a metal nameplate.

Next to this main De La Chapelle symbol, the Stimula Roadster has its own nameplate with the word Stimula in flowing metallic script on a dark background. Stimula is a Belle Époque name that the company reused for its replica and its roadster.

This page offers the De La Chapelle logo PNG with a transparent background, so the black oval can be placed on any layout.

De La Chapelle Logo History

Here the De La Chapelle logo history shows two marks of the modern company that are used side by side. The main one is the black oval with the C, and the other is the Stimula script.

The oval De La Chapelle car logo is the mark in use today, dated here to around the 1985 restart of the company.

The Stimula script appears around the same time. The company brought back the Stimula Roadster in 1985 and added variants of it over the years, and the name stays on that model as a nameplate separate from the oval.

De La Chapelle History

The original company, De la Chapelle Frères et Compagnie, built full-size automobiles from 1910 until 1914.

A revival took place in 1975 under Xavier de la Chapelle, starting as a Bugatti replica maker that manufactured cars from 1978 until 1982. The Type 55 Replica initially reused the Belle Époque brand name Stimula. The company was restarted again in 1985, bringing back the Stimula Roadster and gradually adding variants of that model.

In 1996 it created the Roadster, the company’s first own design. It also makes miniature copies of real cars for children. The replicas are powered by BMW straight-six engines and the Roadster by Peugeot four-cylinder and V6 engines, while a concept car used a Mercedes-Benz V8 or a Jaguar V12.