Alpine Logo

Alpine Brand History

Société des Automobiles Alpine SAS was founded on 22 June 1955 by Jean Rédélé. The brand name Alpine originated in 1954 after Rédélé achieved successes in the Coupe des Alpes, inspiring the marque’s identity. The company’s first model, the A106, was developed with Chappe et Gessalin using Renault components.

Key milestones include production of the A108 Berlinette from 1958 to 1963, with manufacturing beginning in Brazil as the Willys Interlagos in 1962. The A110 Berlinette Tour de France arrived in 1963. In 1968 Alpine received a full Renault competition budget, leading to the brand’s greatest motorsport achievements.

Renault fully acquired Alpine in 1973, the same year the A110 secured the World Rally Championship. The competition department merged into Renault Sport in 1976. The Renault Alpine A442B triumphed at the 24 Hours of Le Mans in 1978. The brand was phased out in 1995 with the final A610 produced on 7 April.

The Alpine brand returned in 2017 with the launch of a new A110. Renault Sport merged into the Alpine business unit in 2021. In 2024 Alpine began its transition to an electric vehicle brand with the A290 and announced plans for North American market entry in 2027.

Alpine Logo Evolution

1955–1995: Early Logo Era

The early Alpine logo was created in 1955 and used throughout the company's original period of activity until 1995. It appeared on iconic models including the A106, A108, A110, A310, GTA and A610 during major rally and Le Mans successes.

• Design: Stylized A or Alpine script integrated with racing motifs
• Colors: Blue emblem associated with French racing heritage
• Changes: Maintained core visual identity across decades of independent and Renault-supported production
• Context: Represented the specialist manufacturer before full Renault integration and during the brand’s most celebrated sporting achievements

2017–Present: Relaunch Logo Era

A modernized version of the historic emblem was introduced in 2017 alongside the new A110 as part of the brand's revival after 22 years of dormancy. This updated Alpine logo is now applied across all current activities of the marque.

• Design: Refined and contemporary interpretation of the original racing emblem
• Colors: Clean blue coloring consistent with brand heritage
• Changes: Updated for modern sports cars while preserving recognizable elements from earlier designs
• Context: Marks the return of Alpine under Renault Group with new models and expanded motorsport programs

Alpine logo history reflects the company’s journey from independent specialist to revived Renault performance brand. The Alpine car logo has evolved to suit both classic racing heritage and contemporary vehicle design. Each version of the Alpine emblem carries forward the blue coloring tied to French motorsport tradition.

The modern Alpine symbol maintains strong visual links to the marque’s founding principles of lightweight construction and sporting success. Images of the Alpine logo transparent background are commonly sought by enthusiasts studying the brand’s visual development over time. The current Alpine badge appears on both combustion-engine and new electric models as the company moves toward electrification.