Ultima Logo

Brand History

Ultima Sports Ltd, also known simply as Ultima, is a United Kingdom-based manufacturer headquartered in Hinckley, Leicestershire, England. The company specializes in high-performance, lightweight, track-oriented sports cars and supercars. Its story begins with kit-car manufacturing activity in 1983, long before the official company founding.

Ted Marlow and Richard Marlow established the formal business in 1992. This marked the transition from earlier experimental kit cars into a structured manufacturer. The early lightweight design philosophy introduced with the first model directly shaped all subsequent vehicles.

Major Milestones

• 1983 — First Ultima Mk1 kit car introduced, emphasizing lightweight and innovative design.
• 1980s–early 1990s — Progressive development through Mk2 and Mk3 models, refining performance and engineering.
• 1992 — Ultima Sports Ltd officially founded by Ted Marlow and Richard Marlow in Leicestershire.
• 1990s — Launch of the Ultima GTR, which became the flagship model and set multiple world speed records.
• Late 1990s–2000s — Introduction of the Ultima Can-Am, an open-top variant of the GTR.
• 2000s–Present — Continued focus on advanced aerodynamics, more powerful engines, and modernized features while maintaining the track-oriented philosophy.
• Current Era — Manufactured and distributed the Ultima Evolution supercar worldwide until Richard Marlow sold the Ultima brand, IP, and manufacturing rights to US-based Peregryn Motors in August 2026.

The 1992 company founding represents the pivotal moment when the modern identity of the brand took shape. This period also coincides with the adoption of the visual identity still used today.

Ultima Logo Evolution

1992 – Present: Modern Performance Logo

The current Ultima logo has remained unchanged since the official founding of Ultima Sports Ltd in 1992. This monochromatic design reflects the brand’s long-term commitment to precision engineering and high performance. It visually connects to the successful GTR era that established the company’s reputation for speed and lightweight construction.

• Design: Clean sans-serif typography spelling “Ultima” paired with an abstract sports car silhouette forming the backdrop.
• Colors: Bold black and white only, creating strong contrast suitable for both print and digital applications.
• Changes: No documented alterations since 1992; the same mark has been used through the GTR, Can-Am, and Evolution periods.
• Context: Adopted at the time of formal company establishment and directly echoes the performance identity built by the record-setting GTR model.

The visual elements in the Ultima car logo deliberately communicate motorsport heritage. Aerodynamic lines suggest speed and movement while the curved line beneath the car represents a racetrack. This design approach reinforces the brand’s core focus on track-oriented sports cars.

Multiple technical versions of the logo exist to accommodate different use cases such as print, web, or transparent backgrounds. The consistent application of this mark since 1992 has helped solidify brand recognition within the high-performance automotive community. The Ultima symbol therefore serves as both a historical marker and a current identifier of the company’s engineering values.