Key facts
- Years active
- 1997–2014
- Founded by
- Doninvest Finance & Industry Group
- Country
- Russia
- Headquarters
- Taganrog, Russia
- Parent company
- Doninvest Finance & Industry Group
- Legal name
- OOO Taganrogsky Avtomobilny Zavod (Taganrog Automobile Plant LLC)
- Famous models
- Vega, Aquila, Tager, Road Partner, C10
Brand Overview
Taganrog Automobile Plant, known as TagAZ, was established in 1997 in Taganrog, Rostov Oblast, Russia. The company was founded and fully financed by the Doninvest Finance & Industry Group. Operations continued until the company was declared bankrupt on January 21, 2014.
Brand Timeline
Construction of the facility began in 1997 following the official founding. Pilot semi-knocked-down production of Daewoo models started the following year. Between 1999 and 2002 the plant assembled Citroën Berlingo vehicles under the Orion M name.
Hyundai model assembly ran from 2001 until spring 2012. From 2008 to 2011 the company added Vortex models derived from Chery along with other licensed vehicles. Plans for a plant in Bangladesh were announced in 2010 but were never realized due to the company’s financial difficulties.
TagAZ Logo Evolution
1997–2014: Original TagAZ Logo
The TagAZ car logo remained unchanged for the entire duration of the company’s activity. Introduced at the time of founding, this single design served as the brand’s sole visual identity through all phases of its development and eventual closure.
- Design: Stylized triangle nested within an encompassing circle in a geometric and symmetrical layout
- Colors: Crisp green paired with white background
- Changes: No redesign occurred during the 17-year operational period
- Context: Used consistently from 1997 until the 2014 bankruptcy
The TagAZ symbol combined elements that represent growth, vitality, dynamism and precision in the automotive industry. This green emblem provided a professional and modern appearance that aligned with the company’s manufacturing focus.
The TagAZ emblem appeared on all official materials throughout the company’s history. Its clean sans-serif typography spelling TAGAZ complemented the central geometric shape, creating an instantly recognizable mark for the Russian manufacturer.
A TagAZ logo transparent background version of the original design allows clear viewing of the precise relationship between the triangle and surrounding circle. The TagAZ logo hd renders show the crisp edges and consistent green tone that defined the brand’s visual presence.
Documentation of the TagAZ logo history confirms that no variations or updates were introduced despite the many production milestones achieved between 1997 and 2014. This stability in visual identity distinguishes the brand within Russian automotive manufacturing records.
The TagAZ badge maintained its geometric clarity in all applications, from factory signage to documentation. Images of the TagAZ logo png format preserve the exact proportions and color values established at the company’s founding.
