Key facts
- Years active
- 1927–1940
- Founded by
- Alfred P. Sloan
- Country
-
United States - Headquarters
- Detroit, United States
- Parent company
- General Motors
The LaSalle logo is a round red medallion with a silver rim and the letters L, a and S joined into one monogram. LaSalle was an American luxury car brand sold by General Motors’ Cadillac division from 1927 through 1940.
LaSalle Logo
The LaSalle emblem is a disc with a polished silver rim around a flat red field. The monogram is drawn in silver: a tall L, a small a, and an S that curls around the other two letters. The LaSalle symbol is therefore the brand’s initials rather than a picture, and the red and silver pair makes this LaSalle car logo easy to pick out on a car’s front. The page offers the LaSalle logo PNG with a transparent background.
On the cars the name was also written out in script, as the 1939 badge below shows.
What the LaSalle logo means
The LaSalle logo meaning is simple: the monogram represents the brand’s initials, L, a and S, taken from the name of the French explorer René-Robert Cavelier, Sieur de La Salle.
LaSalle Logo History
The old LaSalle logo is the round medallion. This LaSalle badge is dated around the brand’s run from 1927 to 1940, and it is the mark shown at the top of this page.
By 1939 the LaSalle name was written as a flowing script. On a car of that year the chrome script letters are mounted across the front, above the vertical bars of the radiator grille. It is labelled as the logotype of the Cadillac sub-brand.
LaSalle History
LaSalle was an American brand of luxury automobiles that the Cadillac division of General Motors built and sold as a separate marque between 1927 and 1940. Alfred P. Sloan, GM’s chairman of the board, developed the concept for four new GM marques: LaSalle, Marquette, Viking and Pontiac. Each was paired with an established brand to fill price gaps he saw in the General Motors range.
Sloan created LaSalle as a companion marque for Cadillac. Cadillac built the cars, but they were priced lower than Cadillac-branded cars, were shorter, and were marketed as the second-most prestigious marque in the GM portfolio. They were titled as LaSalles, not as Cadillacs.
Like Cadillac, which takes its name from the explorer Antoine de la Mothe Cadillac, the LaSalle name came from another French explorer, La Salle. The brand ended in 1940.
LaSalle Logo PNG and Colors
The download button at the top of this page saves the last LaSalle logo as a PNG file, 290 × 279 pixels. Older versions from the history above open in the logo switcher under the main image, and each one has its own download.
| Colors | Red |
|---|---|
| Shapes and motifs | Circles |
| Logo versions | 2, since 1927 |
| File | PNG, 290 × 279 px |
Frequently asked questions
Who founded LaSalle?
LaSalle was founded in 1927 by Alfred P. Sloan.
What does the LaSalle logo mean?
The LaSalle medallion carries the letters L, a and S joined into one monogram, the initials of the LaSalle name.
What does the name LaSalle mean?
The LaSalle name came from the French explorer René-Robert Cavelier, Sieur de La Salle, just as Cadillac took its name from the explorer Antoine de la Mothe Cadillac.
What country is LaSalle from?
LaSalle was an American car brand, based in Detroit, United States.
Does LaSalle still exist?
No. LaSalle was active from 1927 to 1940. It belonged to General Motors.
Did LaSalle change its logo?
Yes. LaSalle used two logos since 1927. In order: Red LaS medallion (1927) and Chrome script name on the grille (1939).
What color is the LaSalle logo?
The last LaSalle logo is red and features a circle.
