Delage Logo

Brand Overview

Delage was established as a French luxury automobile and racecar manufacturer in 1905 by Louis Delage. The headquarters have remained in Levallois-Perret, France, from the founding through the current refoundation. Core values center on French elegance, technical excellence, and the merger of tradition with innovation.

The original operational period ran from 1905 to 1953. The company was acquired by Delahaye in 1935, after which the factory in Courbevoie entered voluntary liquidation on 20 April 1935. Operations fully ceased in 1953. Rights to the name were later acquired by the Les Amis de Delage association in 1956.

On 7 November 2019 the new incarnation of Delage was announced by Les Amis de Delage. Production restarted with the Delage D12 under the current ownership of Les Amis de Delage, with Laurent Tapie serving as president. The official website is https://www.delage.fr/en/.

Brand Timeline

Key milestones in the company history include the following events:

• 1905: Founded by Louis Delage with initial workshop on Rue Cormeilles, Levallois-Perret
• 1907: Factory relocated to Rue Baudin, Levallois
• 1910: Moved to larger facility at 138 Boulevard de Verdun, Courbevoie
• 1935: Acquired by Delahaye
• 1953: Operations cease
• 1956: Les Amis de Delage association acquires rights to the name
• 2019: New incarnation announced and production restarts with Delage D12

Delage Logo Evolution

The Delage logo has maintained a strong connection to the brand identity throughout its history. The original design demonstrated longevity by remaining unchanged for nearly fifty years.

1905–1953: Classic Delage Logo

The original Delage logo was used throughout the entire manufacturing period from founding until the company became defunct. This design created an impression of rich, trustworthy, and premium quality that suited the luxury positioning of the vehicles.

• Design: Dark blue oval shape with white frame and border
• Colors: Dark blue background with white elements
• Changes: None during the period, including the 1935 acquisition
• Context: Primary emblem during racing successes and luxury car production

This Delage car logo featured all uppercase characters arranged to follow the oval contour, producing an illusion of an inner border space.

2019–Present: Revived Delage Logo

The current Delage logo was introduced in 2019 to coincide with the refoundation by Les Amis de Delage. It is described as a perfect update that preserves the heritage while meeting modern standards.

• Design: Blue oval with significantly wider blue border and shadow effect
• Colors: Purple-toned blue with gradient and beige-tinted letters
• Changes: Updated typography and added gradient while keeping core oval shape and serif style
• Context: Supports the brand revival that merges tradition with innovation

The revived emblem maintains the serif typeface and overall structure of the historic version to emphasize continuity of French luxury heritage. This Delage emblem continues to appear on the brand assets as the company produces new automotive masterpieces.

The Delage logo history illustrates a deliberate choice to retain visual continuity across more than a century while making subtle refinements during the brand revival. The current logo evolution respects the original elements that defined the identity during the 1905–1953 era.

Users interested in the visual identity can explore Delage logo images that show both the historic and contemporary versions. The design choices reflect the company’s emphasis on preserving its legacy of elegance and excellence.

For reference purposes, the Delage symbol remains centered on the distinctive oval form that has characterized the brand since its founding in Levallois-Perret.