De Dion-Bouton Logo: Meaning and Every Version Since 1883

France, founded 1883 · Updated

The De Dion-Bouton logo is a round blue enamel badge with gold lettering and a winged wheel. De Dion-Bouton was a French maker of cars and railcars, founded in 1883 and active until 1953.

Key facts

Years active
1883–1953
Founded by
Jules-Albert de Dion, Georges Bouton, Charles-Armand Trépardoux
Country
France
Headquarters
Puteaux, France

The De Dion-Bouton logo is a round enamel badge with a deep blue ring, the name in gold capitals and a winged wheel at the centre. A French maker of cars and railcars, De Dion-Bouton operated from 1883 to 1953 in Puteaux, near Paris.

In shape, the De Dion-Bouton emblem is a circle. The words DE DION BOUTON run around the top of the blue ring in gold capitals, separated by small dots, and PUTEAUX, the company’s home town, runs along the bottom. In the centre is a gold winged wheel on a white field, with the wings spreading out from the hub.

The badge uses only blue, gold and white. It was made as a bronze radiator emblem with enamel, so the De Dion-Bouton badge sat on the front of the car, on the radiator. Photos of a 1924 fire engine show the same round badge still in place, so the De Dion-Bouton symbol outlived the years of its first drawing.

This page offers the De Dion-Bouton logo PNG with a transparent background, so the round badge can be placed on any layout.

What the De Dion-Bouton name means

The name is made of two surnames: De Dion for Marquis Jules-Albert de Dion, and Bouton for Georges Bouton.

De Dion-Bouton Logo History

Three versions make up the De Dion-Bouton logo evolution on this page: a script wordmark, the round badge and a stacked script mark.

The old De Dion-Bouton logo from 1883 to 1908 is a lettered one. The name De Dion-Bouton is written in a black, flowing script, with the words joined by a long curved underline that runs from the first letter to the last.

De Dion-Bouton logo 1883–1908: Black flowing script wordmark

From 1908 to 1916 the company used the round badge described above. The blue ring with gold capitals and the winged wheel gave the brand a symbol rather than only a name, and this is the De Dion-Bouton car logo that people still recognise today.

De Dion-Bouton logo 1908–1916: Round blue and gold winged-wheel badge

A later version, dated to 1916–1968, goes back to lettering. The name is stacked on two lines in a heavy, brush-style script, with “De Dion” above “Bouton”. That span runs past the carmaker’s own end in 1953. It is the newest of the three De Dion-Bouton logos, while the round badge remained the one fixed to the radiators.

De Dion-Bouton logo 1916–1968: Stacked brush-script wordmark

De Dion-Bouton History

The company was a French automobile and railcar manufacturer. It was founded in 1883 by Marquis Jules-Albert de Dion, Georges Bouton and Bouton’s brother-in-law Charles-Armand Trépardoux, and it operated until 1953.

Its base was Puteaux, the town named on the badge.

De Dion-Bouton Logo PNG and Colors

The download button at the top of this page saves the last De Dion-Bouton logo as a PNG file, 988 × 1000 pixels. Older versions from the history above open in the logo switcher under the main image, and each one has its own download.

Colors Blue, Yellow
Shapes and motifs Circles, Wings
Logo versions 3, since 1883
File PNG, 988 × 1000 px

Frequently asked questions

Who founded De Dion-Bouton?

De Dion-Bouton was founded in 1883 by Jules-Albert de Dion, Georges Bouton and Charles-Armand Trépardoux.

What does the name De Dion-Bouton mean?

The name De Dion-Bouton combines the surnames of two of its founders, Marquis Jules-Albert de Dion and Georges Bouton.

What country is De Dion-Bouton from?

De Dion-Bouton was a French car brand, based in Puteaux, France.

Does De Dion-Bouton still exist?

No. De Dion-Bouton was active from 1883 to 1953.

Did De Dion-Bouton change its logo?

Yes. De Dion-Bouton used three logos since 1883. In order: Black flowing script wordmark (1883–1908), Round blue and gold winged-wheel badge (1908–1916) and Stacked brush-script wordmark (1916–1968).

What color is the De Dion-Bouton logo?

The last De Dion-Bouton logo is blue and yellow and features a circle and wings.

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