Key facts
- Founded
- 2020
- Founded by
- SAIC Motor, Alibaba Group, Zhangjiang Hi-Tech
- Country
- China
- Headquarters
- Shanghai, China
- Parent company
- SAIC Motor
- Legal name
- Zhiji Automotive Technology Co., Ltd
- Famous models
- L7, LS7, LS6, L6
- Slogan
- “Intelligence in Motion”
- Website
- www.immotors.com
Brand Overview
Zhiji Motors operates as a premium electric vehicle brand focused on intelligent mobility. The company is headquartered in Shanghai, China. Ownership is held by SAIC Motor with a 54 percent stake, Alibaba Group with 18 percent, and Zhangjiang Hi-Tech with 18 percent.
History and Milestones
The joint venture that created Zhiji Motors was officially established in December 2020. In January 2021 the first public 3D rendering of an upcoming sedan was revealed. The brand made its major introduction at Auto Shanghai 2021 in April 2021, presenting the L7 prototype along with LS7 and Airo concepts.
Subsequent model launches continued from 2022 to 2024 with the L7, LS7, LS6 and L6. In 2024 the company participated in the Geneva Motor Show as it prepared for overseas markets. In March 2024 Zhiji secured over RMB 8 billion in Series B financing.
Zhiji Logo Evolution
2021 – present: Zhiji iM Primary Logo
The Zhiji car logo first appeared publicly at the Auto Shanghai 2021 exhibition. This marked the official visual identity for the newly formed brand exactly four months after the joint venture was established. The mark has remained consistent through all later model launches from 2022 to 2024.
- Design: Stylized IM lettering merged with Chinese characters 智己
- Colors: Monochrome black
- Changes: No earlier logos or name changes are documented
- Context: Introduced together with the brand’s first vehicle concepts at Auto Shanghai 2021
The Zhiji symbol uses simple geometric forms and clean typography suitable for premium branding materials. A vector variant exists as the recommended scalable version for all official use. The Zhiji logo meaning directly reflects the English brand name Intelligence in Motion.
This Zhiji emblem design is available in high-resolution formats including Zhiji logo png, Zhiji logo transparent background, Zhiji logo hd and Zhiji logo transparent. Users looking for Zhiji logo download or Zhiji png can reference the official vector file.
The current Zhiji badge has been in continuous use since its debut, making it the only era in the Zhiji logo history. No prior visual identities exist for the brand. The design was photographed at the April 2021 motor show and is documented in public sources.
Zhiji logo images from that debut event show the mark displayed alongside the initial concept vehicles. The Zhiji car symbol has become the enduring representation of the company’s focus on intelligent electric vehicles. Both the combined English and Chinese Zhiji logo and its standalone elements continue to appear across the brand’s communications.
