Trumpchi Logo: Meaning, History and Evolution

The Trumpchi logo is a red wordmark: the name written in slanted, brush-like letters, with no separate symbol. Trumpchi is a Chinese car brand that GAC Group launched in 2010 and sells mainly in its home market.

Trumpchi Logo

The Trumpchi emblem is made of the brand name alone. The letters are dark red, set in an italic typeface with rounded, flowing strokes, and the T and the final i carry sharp, swept ends that give the word a sense of speed. There is no shield or animal behind it, so this Trumpchi symbol is read as a wordmark, and the red colour is its only decoration.

On the cars the Trumpchi badge sits on the grille at the front and on the tailgate at the rear. A second Trumpchi car logo pairs the Chinese name 广汽传祺 with the round G emblem of GAC, and it is used alongside the wordmark. Cars sold abroad carry the GAC Motor logo instead of the Trumpchi name. This page offers the Trumpchi logo PNG with a transparent background, so the design works on any background.

Trumpchi Logo History

The Trumpchi logo history is short, because the brand has used the same approach since its launch around 2010. The original Trumpchi logo is the red italic wordmark shown below, which remains the main logo of the brand.

Beside it, the Trumpchi logo also appears in a bilingual form. The red Chinese characters stand next to GAC’s silver oval emblem with a stylized G, which ties the brand to its parent company.

Trumpchi History

GAC Trumpchi is the passenger-car marque created by GAC Group in 2010. The group began building facilities for its own marque in 2008, and the first model, the Trumpchi GA5 sedan, went into mass production in September 2010. It is a mid-size four-door car based on the platform of the Alfa Romeo 166. The first 500 cars were delivered to the organizing committee of the 2010 Asian Games, and public sales began in December 2010.

The Trumpchi GS5 SUV followed in March 2012, and the GA3 compact sedan was unveiled at the Shanghai Auto Show in April 2013. The line has since grown to include the GS4 and the M8.

The name comes from the Chinese chuánqí, which means “spreading good fortune” and sounds like the word for “legendary”. After the 2016 U.S. election, GAC reportedly considered changing the name for the American market, and the brand is marketed outside China as GAC Motor.