Key facts
- Founded
- 2002
- Founded by
- Severstal
- Country
- Russia
- Headquarters
- Moscow, Russia
- Legal name
- Sollers PJSC
- Famous models
- Argo, SF4 Atlant, ST6, ST8, ST9
- Website
- www.sollers-auto.com
Sollers Brand History
Sollers PJSC was founded in 2002 as Severstal-Auto. The company is headquartered in Moscow, Russia, and serves as an automotive holding with primary control over Ulyanovsk Automobile Plant (UAZ), Zavolzhsky Motor Plant (ZMZ), and the former ZMA plant in Naberezhnye Chelny.
In 2005 the company acquired control of the ZMA plant in Naberezhnye Chelny, which had previously produced the Lada Oka. The holding was rebranded from Severstal-Auto to Sollers around 2008-2010. Key person Vadim Shvetsov serves as Chairman of Sollers PJSC.
Major Milestones
- 2002: Company founded as Severstal-Auto
- 2005: Acquired control of ZMA plant in Naberezhnye Chelny
- ~2008–2010: Rebranded from Severstal-Auto to Sollers
- 2010: Signed then abandoned Fiat joint venture at Naberezhnye Chelny plant
- 2011: Formed Ford Sollers 50/50 joint venture
- 2011: Formed Sollers-Bussan joint venture with Mitsui & Co. for Toyota vehicles in Vladivostok
- 2012: Formed Mazda-Sollers Manufacturing Rus 50/50 joint venture in Vladivostok
- 2018: Mazda-Sollers engine plant opened in Vladivostok
- 2021: Began assembly of Aurus Senat luxury limousine at former Ford Sollers plant
- March 2022: Ford suspends joint venture
- October 2022: Mazda transfers its stake in Vladivostok JV to Sollers for 1 euro
- Post-2022: Sollers regains full control of former JV facilities
Sollers Logo Evolution
2002–2010: Early Logo Era
- Design: Limited data available in sources
- Colors: Not documented
- Changes: Original corporate identity of the newly founded holding
- Context: Used from founding through the 2005 ZMA acquisition and until the rebranding period
2010–2020: Main Sollers Logo Era
- Design: Not explicitly detailed in available text sources
- Colors: Not documented
- Changes: Introduced following the official name change to Sollers PJSC
- Context: Coincides with Ford Sollers, Mazda-Sollers, Toyota, and SsangYong partnership years
2021–present: Current Logo Era
- Design: Stylized text-based logo with “SOLLERS” in bold uppercase sans-serif letters plus “Auto” descriptor
- Colors: Not documented
- Changes: Modern clean aesthetic replacing previous versions
- Context: Aligns with start of Aurus Senat assembly and regaining full control of former joint-venture facilities
The current Sollers emblem appears in the official SOLLERS Auto.png file uploaded to Wikimedia Commons under Creative Commons Attribution-ShareAlike 4.0 license. Many users seek the Sollers logo transparent background version for design projects.
Legacy and Current Operations
Sollers maintains three core assets: Ulyanovsk Automobile Plant (UAZ) as its primary SUV producer, Zavolzhsky Motor Plant (ZMZ) for engines, and the Naberezhnye Chelny facility. The company previously operated joint ventures with Ford (ended 2022), Mazda (ended 2022), Toyota through Sollers-Bussan, and SsangYong before these partnerships were phased out.
Since 2021 Sollers has assembled the Aurus Senat luxury limousine at its former Ford Sollers facility. After 2022 the company achieved full ownership of its Vladivostok and other plants previously held in joint ventures. The Sollers logo history reflects this transition from heavy international collaboration to a more independent Russian automotive manufacturer focused on its traditional vehicle lines.
The Sollers symbol continues to represent the holding company across its remaining production sites and legacy brands. Images of the current logo are often requested in HD quality for reference and archival purposes.
