Hommell Logo

Brand Overview

Michel Hommell, a former racing driver, entrepreneur, and automotive journalist, established the Hommell brand in 1990. The French sports car manufacturer focused on creating high-performance niche vehicles for enthusiasts, primarily serving the European market. Headquartered in Lohéac, Ille-et-Vilaine near Rennes in Brittany, the company became known for its signature model, the Hommell Berlinette.

The brand operated for approximately thirteen years before ceasing production. Its main theme centered on unique design and performance characteristics tailored to dedicated sports car enthusiasts. The company maintained this focus throughout its active years, emphasizing limited-edition vehicles.

Brand Timeline

The Hommell story begins in 1990 when Michel Hommell founded the company in France. A prototype sports car was shown at the 1990 Paris Salon, receiving positive reception that directly led to the decision to begin production.

During the 1990s, early production commenced with the introduction of the Hommell Berlinette and other sports models. The company concentrated on limited-edition, high-performance vehicles throughout this period.

In 2003 production ended and the brand became defunct. Following the end of operations, Hommell entered its legacy phase as a short-lived but distinctive French sports car maker.

• 1990 — Founded by Michel Hommell in France
• 1990s — Early production begins with Berlinette and other models
• 2003 — Production ends and brand becomes defunct
• Post-2003 — Legacy phase as niche French sports car manufacturer

Hommell Logo Evolution

1990 – 2003: Original Hommell Logo

The original Hommell logo was created to represent Michel Hommell’s vision for performance-oriented sports cars. It served as the primary visual identity throughout the company’s active production period from founding until 2003.

• Design: Text-based wordmark featuring the name HOMMELL in bold, capitalized typography
• Colors: Typically presented in monochrome or brand colors
• Changes: No specific redesigns documented during the 1990s onward
• Context: Applied to vehicles, marketing materials, and official communications during active years

The simple and modern design proved suitable for an automotive sports brand. This Hommell car logo maintained consistency across all company applications without documented evolution during the production era.

The Hommell symbol reflected the founder’s racing background and focus on enthusiast sports cars. As a French manufacturer based in Lohéac, the brand used this emblem to establish its identity in the competitive European market.

This visual identity continues to represent the company’s legacy in automotive circles. The original logo remains the only documented design from the brand’s history, with no further changes recorded before production concluded in 2003.