Hawtai Logo

Hawtai Motor History

Hawtai Motor was founded in 2000 by Zhang Xiugen in Beijing, China. The company began with an initial focus on producing robust SUVs and sedans, taking advantage of the rapidly growing domestic car market.

In 2010 Hawtai formed a strategic alliance with Hyundai. This partnership enhanced the company’s technical capabilities and design expertise while allowing integration of advanced technologies.

Following the 2010 partnership, Hawtai entered electric vehicle production. This move responded to the global shift toward sustainable transportation and reflected the company’s investment in eco-friendly solutions.

Hawtai Logo Evolution

2000 – 2010: Initial Logo Era

The first Hawtai logo was introduced when the company was founded. It established the basic visual identity for the new manufacturer.

• Design: Stylized letter H contained within an oval shape
• Colors: Bold metallic grey tones
• Changes: Marked the original brand identity at launch
• Context: Created during the company’s early focus on SUVs and sedans

2010 – Present: Current Logo Era

The current Hawtai logo has been in use since the partnership with Hyundai. This version was influenced by the 2010 alliance and the company's later move into electric vehicles.

• Design: Stylized letter H inside an oval with the company name HAWTAI in capital letters
• Colors: Metallic grey with modern styling
• Changes: Adopted slight italic tilt to the font
• Context: Reflects technological advancement and sustainable focus after the Hyundai partnership

Hawtai logo meaning centers on strength and mobility. The oval shape represents automotive excellence while the italic tilt suggests forward movement and dynamism.

The current Hawtai car logo delivers a modern and progressive corporate identity suitable for both domestic and international markets. This visual approach aligns with the company’s ongoing commitment to quality, affordability, and innovation.

Hawtai emblem continues to appear in references despite some sources listing the brand as defunct after 2022. The dynamic design remains consistent with the manufacturer’s evolution toward electric vehicles and sustainable transportation solutions.