Gillet Logo

Brand Overview

Gillet, also known as Automobiles Gillet, is a Belgian luxury sports car manufacturer established in 1992. The company was founded by Tony Gillet, a former racing driver, and remains headquartered in Belgium. It operates as a low-volume producer of hand-built, ultra-lightweight sports cars that emphasize high-end design and performance.

The brand positions itself in the luxury and chic segment, focusing on beauty, style, quality and professionalism. Its most recognized model is the Vertigo sports coupé, which weighs just 990 kg. Over the years the model has featured several engine options including Ford Cosworth, Alfa Romeo V6 and Ferrari/Maserati V8 powertrains.

Brand Timeline

Gillet was established in 1992 by Tony Gillet and began production of sports cars that same year. The company has operated continuously since its founding as a bespoke manufacturer of ultra-lightweight performance vehicles.

Key elements of the brand legacy include the ultra-lightweight Vertigo sports coupé and its multiple engine evolutions. No major ownership changes, renaming or closure have occurred during its more than 30 years of activity.

Gillet Logo Evolution

1992 – early 2000s: Original Circular Badge

The first Gillet logo appeared at the time of the company’s founding in 1992 and was used through the early period of the brand. It took the form of a circular badge designed to convey a luxurious and professional image for the new Belgian sports car maker.

• Design: Circular badge with gradient red circle inside a voluminous gold and black frame featuring a vertically striped pattern and two small outward-pointing arrowheads
• Colors: Red, gold, white and black
• Changes: Narrowed elongated letters following the circular perimeter with a distinctive stylized white uppercase G featuring a curved tail
• Context: Created to project luxury and chic DNA for the newly founded manufacturer of hand-built sports cars

2000s – present: Current Circular Emblem with Logotype

The second Gillet logo was introduced after the first version and remains the main version in use today. This design pairs a simplified circular emblem with a logotype placed to the right, offering improved usability while preserving the original luxury aesthetic.

• Design: Bright circular emblem featuring an enlarged white letter G alongside a two-part logotype with thin capitalized Automobiles above bold Gillet lettering
• Colors: Red, gold, white, black and dark gray for the logotype
• Changes: Bolder lines for the G while retaining its curved tail, paired with sans-serif typefaces that maintain sharp professional appearance
• Context: Evolution maintains all core luxury elements established in 1992 and reinforces the high value of beauty, style and quality associated with the brand

Visual Identity Elements

The Gillet color palette consists of red as the main field, gold for outlines, white for lettering, black for details and dark gray for the logotype. Red and gold convey luxury, beauty and high value, while dark gray communicates seriousness, stability, professionalism and confidence.

Typography features a custom narrowed bold sans-serif for the Gillet name with a modified wide G that includes a sharpened curved tail. This distinctive letter treatment remains consistent across both logo eras. The overall design philosophy emphasizes sharpness and elegance that reflect the performance characteristics of the brand’s sports cars.

Circular badge format and symbolic arrowheads in the first version further reinforce the luxury positioning. Both logos were executed in the same stylistic manner, demonstrating deliberate design stability over the brand’s entire history.

Gillet logo history shows only two variants in more than 30 years, highlighting the company’s consistent visual approach. The Gillet emblem and Gillet symbol continue to project the brand’s core values of quality and professionalism in the luxury sports car segment.