Isdera Logo

Brand History

Eberhard Schulz built his first vehicle, the Erator GTE, a replica inspired by the Ford GT40 race car, in 1969, and went on to establish Isdera in 1982. In 1978 Eberhard Schulz engineered the Mercedes-Benz CW 311 concept car while working with the b&b company. The brand reached its highest recognition in 1993 with the release of the Commendatore 112i, widely regarded as the most iconic model in company history.

The German specialty automaker has remained active since its founding, continuously operating as a low-volume, handcrafted sports car maker. Vehicles produced under the Isdera name are prized among enthusiasts for their exclusivity and attention to detail.

• Company established by Eberhard Schulz in 1982
• First vehicle designed: Erator GTE in 1969
• Mercedes-Benz CW 311 concept developed in 1978
• Commendatore 112i supercar introduced in 1993
• Continuous operation as a niche manufacturer from 1969 to present

Isdera Logo Evolution

1969–Present: Primary Logo

The primary logo has served as the official visual identity of the German sports car maker throughout its entire history. This symbolic emblem is presented alongside the text version and remains the main identifier for the brand.

• Design: Distinct symbolic icon paired with wordmark
• Colors: Black variant available as standard
• Changes: Consistent use since founding with minor adaptations for modern applications
• Context: Represents the core identity of the hand-built sports car manufacturer

1969–Present: Text Logo

The Isdera text logo functions as a clean, typography-based identifier used in both historical and current contexts. It typically appears in black and offers a straightforward alternative to the symbolic emblem.

• Design: Simple wordmark spelling “Isdera”
• Colors: Black variant commonly used
• Changes: Maintained alongside the primary logo without major redesign
• Context: Serves as a secondary yet essential part of the current visual identity

The company continues to use both logo variants as part of its official branding, reflecting the enduring legacy of a brand that began in 1969 and still produces exclusive vehicles today. The Isdera logo history shows remarkable consistency across more than five decades of low-volume supercar production.