Fisker Logo

Brand Overview

Fisker operates as an American electric vehicle manufacturer known for its emphasis on sustainable luxury EVs. The brand was established by Henrik Fisker and Bernhard Koehler. Henrik Fisker retained the Fisker logo and trademarks after the original company ended.

The original entity, Fisker Automotive, was founded in 2007 in Anaheim, California. The current entity, Fisker Inc., was founded in 2016 by Henrik Fisker and Geeta Gupta-Fisker. Its former slogan was Pure driving passion.

Brand Timeline

Fisker has a defined history marked by key milestones. The original company was founded in 2007. Its first product debuted in 2008 at the North American International Auto Show.

Customer deliveries of the first model began in 2011. The original Fisker Automotive declared bankruptcy in 2014 and became defunct. Henrik Fisker founded the new company in 2016 using the retained logo and trademarks.

The brand operated as Fisker Inc. from 2020 until it filed for Chapter 11 bankruptcy and wound down operations in 2024.

Fisker Logo Evolution

2007 – Present: Circular Fisker Badge

The Fisker logo has remained consistent since its introduction in 2007. It continues to serve as the visual identity for the current company. The same design links the original Fisker Automotive and Fisker Inc.

• Design: Circular badge shape featuring a white border that contains the brand name Fisker.
• Colors: Orange and blue center with two silver vertical stripes.
• Changes: No redesign has occurred. The logo and trademarks were retained by Henrik Fisker after the 2014 bankruptcy.
• Context: The logo was established at founding and carried forward into the new company started in 2016.

The two silver stripes in the Fisker emblem represent the company co-founders Henrik Fisker and Bernhard Koehler. Orange represents the setting sun while blue represents the Pacific Ocean. This gives the Fisker logo meaning a direct connection to the brand origins.

Direct Links Between Brand Events and Logo

Founding in 2007 directly established the circular orange blue and silver design. The Fisker car logo explicitly honors both co-founders through its central stripes. After the original company ended, Henrik Fisker kept the trademarks for future use.

The same 2007 logo was carried forward when the new company launched in 2016. This creates a continuous visual link between the two corporate entities. The Fisker symbol therefore represents both the original vision and the revived brand.

The Fisker badge remains in active use by the current company. Its design has provided consistent brand recognition across the timeline of events.