Excalibur Logo

United States, founded 1964

PNG Download logo (PNG)

Key facts

Years active
1964–1997
Founded by
Brooks Stevens
Headquarters
Milwaukee, Wisconsin, United States
Legal name
Excalibur Automobile Corporation
Famous models
SS, SSK, Phaeton, Roadster

Brand Overview

Excalibur applies Arthurian mythology to automotive identity and accessories. Its core symbol is the sword Excalibur, often depicted as a broadsword. The primary visual motif combines medieval weaponry with heraldic shield elements.

The current entity is Excalibur Industries operating xclibr.com and producing car badges. The visual relationship centers on the Arthurian sword legend theme with frequent use of crossed swords or a single upright sword against a shield or crest background.

Brand History

Limited verified timeline exists for Excalibur. The brand identity remains consistently tied to medieval sword imagery. No explicit founding date is documented.

Modern commercial presence exists as Excalibur Industries producing metal car badges and emblems. The brand continues to leverage the legendary Excalibur name for custom vehicle badges. Its legacy appears focused on symbolic merchandise rather than vehicle production.

Excalibur Logo Evolution

Excalibur logo history shows multiple variants all revolving around sword iconography with varying degrees of medieval styling. The evolution moves from ornate classic designs to cleaner vector versions driven by digital media needs.

Excalibur logo
The classic Excalibur car logo from this era features strong heraldic styling suitable for automotive badge applications.
  • Design: Central sword often shown vertically or crossed with shield or crest background
  • Colors: Metallic gold and silver tones with black outlines
  • Changes: Bold serif or medieval-style typography for the brand name
  • Context: Most commonly associated with automotive and badge applications using the Excalibur symbol
Excalibur logo png
Modern vector adaptations of the Excalibur emblem offer simplified designs optimized for digital use while preserving the core sword motif.
  • Design: Simplified sword silhouette with reduced ornate detailing
  • Colors: High-contrast black and white or metallic finishes
  • Changes: Cleaner lines and less elaborate medieval ornamentation than earlier versions
  • Context: Adapted for contemporary vector formats and modern branding applications

Logo Symbol Relationships

The sword remains the dominant and consistent element across all Excalibur logo eras. Shield elements frequently serve as framing devices for the Excalibur car symbol.

Typographic treatment varies between medieval or gothic styles in classic versions and more refined approaches in modern ones. The color palette consistently features metallic tones of gold and silver along with high-contrast black.

Excalibur badge designs maintain strong visual ties to the original Arthurian legend through these recurring elements. Multiple logo variants exist in archives, with 18 free vector and PNG versions documented from the classic and modern periods.

The transition between styles reflects practical adaptation needs rather than major corporate milestones. Excalibur Industries reinforces the sword-and-shield visual language in its current manufacturing focus.

Similar brands