Key facts
- Years active
- 1964–1997
- Founded by
- Brooks Stevens
- Country
- United States
- Headquarters
- Milwaukee, Wisconsin, United States
- Legal name
- Excalibur Automobile Corporation
- Famous models
- SS, SSK, Phaeton, Roadster
Brand Overview
Excalibur applies Arthurian mythology to automotive identity and accessories. Its core symbol is the sword Excalibur, often depicted as a broadsword. The primary visual motif combines medieval weaponry with heraldic shield elements.
The current entity is Excalibur Industries operating xclibr.com and producing car badges. The visual relationship centers on the Arthurian sword legend theme with frequent use of crossed swords or a single upright sword against a shield or crest background.
Brand History
Limited verified timeline exists for Excalibur. The brand identity remains consistently tied to medieval sword imagery. No explicit founding date is documented.
Modern commercial presence exists as Excalibur Industries producing metal car badges and emblems. The brand continues to leverage the legendary Excalibur name for custom vehicle badges. Its legacy appears focused on symbolic merchandise rather than vehicle production.
Excalibur Logo Evolution
Excalibur logo history shows multiple variants all revolving around sword iconography with varying degrees of medieval styling. The evolution moves from ornate classic designs to cleaner vector versions driven by digital media needs.
1970s–1990s: Traditional Heraldic Sword Logo

- Design: Central sword often shown vertically or crossed with shield or crest background
- Colors: Metallic gold and silver tones with black outlines
- Changes: Bold serif or medieval-style typography for the brand name
- Context: Most commonly associated with automotive and badge applications using the Excalibur symbol
Post-2000: Minimal & Clean Sword Logo

- Design: Simplified sword silhouette with reduced ornate detailing
- Colors: High-contrast black and white or metallic finishes
- Changes: Cleaner lines and less elaborate medieval ornamentation than earlier versions
- Context: Adapted for contemporary vector formats and modern branding applications
Logo Symbol Relationships
The sword remains the dominant and consistent element across all Excalibur logo eras. Shield elements frequently serve as framing devices for the Excalibur car symbol.
Typographic treatment varies between medieval or gothic styles in classic versions and more refined approaches in modern ones. The color palette consistently features metallic tones of gold and silver along with high-contrast black.
Excalibur badge designs maintain strong visual ties to the original Arthurian legend through these recurring elements. Multiple logo variants exist in archives, with 18 free vector and PNG versions documented from the classic and modern periods.
The transition between styles reflects practical adaptation needs rather than major corporate milestones. Excalibur Industries reinforces the sword-and-shield visual language in its current manufacturing focus.