Cole Logo

Brand History

The Cole Motor Car Company operated as a luxury automobile maker in the United States during the early 20th century. Joseph J. Cole established the company in Indianapolis, Indiana in 1909 after producing the earliest Cole automobiles in 1908.

Production focused exclusively on quality-built luxury cars. The company earned recognition as a pioneer of the V-8 engine. Cole remained in operation for 17 years before ceasing all activities.

Cole Logo Evolution

1909 – 1925: Original Cole Winged Badge

The winged silver badge served as the Cole emblem from the moment the company was founded until it closed. This design remained unchanged throughout the entire production period and appeared on all Cole luxury cars.

• Design: Elegant underlined logotype paired with prominent wings
• Colors: Silver winged badge
• Changes: No redesigns documented during the 17-year run
• Context: Used on vehicles to convey luxury and quality while aligning with the brand’s pioneering V-8 engine innovation

The Cole logo history reflects the consistency of early American luxury car branding. The silver wings symbolized the elegance that defined Cole vehicles throughout their short but notable existence in the automotive industry.

Joseph J. Cole’s vision created a distinct identity that combined technical innovation with refined styling. Although the company became defunct in 1925, its role as a luxury automobile manufacturer remains part of early U.S. automotive heritage.