Auburn Logo

Auburn Brand History

Auburn was an American luxury automobile manufacturer active from 1900 to 1937. The company was founded by the Eckhart brothers in 1900 and specialized in elegant sedans and cabriolets. It collaborated with leading designers of the era until production under the Auburn brand was officially discontinued in 1937.

• Founded in 1900 by the Eckhart brothers
• Known for luxury sedans and cabriolets
• Active for 37 years until closure in 1937

Auburn Logo Evolution

1900–1937: Primary Crest Logo

The primary Auburn logo remained unchanged throughout the company’s entire history from 1900 to 1937. This geometric crest featured a triangular bottom pointing downward with a rectangular top section extended on the sides. The logotype displayed “AUBURN” in all capital letters using a custom serif typeface with massive geometric shapes.

• Design: Geometric triangular crest with rectangular top
• Colors: Gold and black with gradient background, or monochrome white on black
• Changes: No redesign occurred during the 37-year period
• Context: Served as the sole official logo for the luxury automobile brand

1900–1937: Secondary Badge

A secondary Auburn badge was used alongside the primary logo during the same period. This version featured the same triangular crest shape but with an ornate blue background, curved edges, and gold outline. It incorporated elegant script lettering for “Auburn” in title case with white letters and thin gold contouring.

• Design: Ornate triangular crest with curved edges on milky-white background
• Colors: Blue, gold, and white elements
• Changes: More elegant and tender styling compared to the primary version
• Context: Often placed on bonnets of select Auburn car models

The Auburn symbol emphasized luxury through its consistent use of sophisticated geometric forms and refined typography. Gold details in both the Auburn emblem and badge elevated the overall appearance, creating a timeless representation of the brand. The logo history shows remarkable stability, with the core crest shape preserved across all applications from the company’s founding until its closure.

This Auburn car logo reflected the elegant nature of the vehicles themselves, while the Auburn badge offered a more decorative alternative for specific uses. The custom serif typeface in the primary version and the elegant script in the secondary version both contributed to the brand’s sophisticated image during its active years.