Askam Logo

Brand Overview

Askam was a Turkish truck and commercial vehicle manufacturer headquartered in Istanbul. The company was founded in 1962 as a joint venture with 60 percent ownership held by Chrysler and originally traded under the name Chrysler Sanayi.

Later Askam became a subsidiary of Çiftçiler Holding and developed its own visual identity separate from the early partnership years. The brand produced a variety of heavy and light trucks, including models based on its own designs, until it went bankrupt in 2015 and discontinued all production.

Askam Logo Evolution

1962–~1990s: Chrysler Partnership Era

The first logo era of Askam directly reflected its origins as a Chrysler joint venture. This period lasted from the founding year through the late 1990s when the company operated as Chrysler Sanayi before full transition to local ownership.

• Design: Early visual identity tied to the American partner
• Colors: Not independently specified in surviving records
• Changes: Represented the joint venture structure of the brand
• Context: Coincided with initial production of Fargo and Desoto trucks in Turkey

1990s–2015: Independent Era

The final Askam logo was introduced after the company moved away from direct Chrysler branding and became a subsidiary of Çiftçiler Holding. This black and silver emblem featured a sharp four-pointed star inside a horizontal oval and remained in use until the brand ceased operations.

• Design: Masculine and powerful composition with a bold four-pointed star as central symbol
• Colors: Black and silver
• Changes: Thick silver frame formed by two swoosh-like lines surrounding the black horizontal oval
• Context: Represented the independent Turkish commercial vehicle brand until bankruptcy in 2015

Askam Brand History and Timeline

The company began in 1962 as Chrysler Sanayi, a joint venture where Chrysler held 60 percent ownership. Some records list 1964 as a founding year, though 1962 remains the primary date tied to the establishment of the partnership.

Key milestones include the production of various Fargo and Desoto trucks in early years followed by the development of the company’s own truck designs. Ownership later transitioned fully to Çiftçiler Holding, which led to the creation of an independent Askam visual identity including its final emblem.

In 2015 Askam went bankrupt and production was permanently discontinued, ending the brand’s 53-year history in the Turkish commercial vehicle sector. The legacy of Askam remains as a locally owned manufacturer that began through international cooperation and later stood as an independent producer of trucks.

Askam Logo Meaning and Design Elements

The final Askam emblem used a four-pointed star as its central symbol set within a distinctive horizontal oval. The thick silver frame created by swoosh-like lines gave the Askam symbol a strong and dynamic appearance suitable for the commercial vehicle sector.

This design reflected the brand after it established independence from its original partner. The black and silver palette created a professional look that aligned with the company’s focus on trucks and heavy-duty transport.

Askam logo images from the final era are preserved in public archives in multiple formats including transparent background versions for reference and historical documentation. The Askam badge maintained its appearance without major alteration from the late 1990s until the company closed in 2015.