Wuling Logo

Brand History

The Wuling brand traces its roots to 1982, when Liuzhou Wuling Automobile began producing small delivery vehicles for the domestic Chinese market. Its headquarters have remained in Liuzhou, Guangxi Zhuang Autonomous Region since its establishment.

Production of the first model began in 1984 with the LZ110. This was followed by the Dragon successor model in 1990. In 1998 the company launched the LZW6370 under a licensing agreement with Daihatsu.

The pivotal moment in Wuling logo history arrived in 2002 with the formation of the SAIC-GM-Wuling joint venture. This partnership brought together SAIC Motor, General Motors, and Wuling Motors to manufacture all subsequent Wuling brand models from its base in Liuzhou.

In 2007 Wuling Group created a new division for trucks and custom-built vehicles that continued to use the Wuling brand and logo. A major corporate restructuring occurred in 2015 when the Wuling Group became Guangxi Automotive Group, which now serves as the current parent entity.

Wuling Logo Evolution

1982–2020: Classic Wuling Logo

The Wuling car logo remained consistent for decades following the brand's founding. Both the independent Liuzhou Wuling Automobile entity and the SAIC-GM-Wuling joint venture shared usage of this emblem. - Design: Stylized letter W formed by five diamonds - Colors: Red with silver border - Changes: None during this extended period - Context: Used continuously by both Wuling Motors and the joint venture after the 2002 partnership

2020–Present: Modern Wuling Motors Logo

A new logo variant was introduced in 2020 as part of an updated corporate identity for Wuling Motors. This change reflects the maturation of the SAIC-GM-Wuling partnership and the restructured parent company. - Design: Stylized letter W in minimalist geometric style - Colors: Dark blue-gray - Changes: Complete color and styling update from previous red version - Context: Adopted for both domestic and international markets including Indonesia

The Wuling emblem continues to serve as a shared visual asset between the independent Wuling Motors company and the SAIC-GM-Wuling joint venture. This continuity in branding has helped maintain recognition even as the company evolved its visual presentation.

Wuling symbol represents the brand’s long-standing presence in the Chinese automotive industry. The recent shift to a more contemporary appearance demonstrates the manufacturer’s adaptation to modern market expectations while honoring its heritage.