Wey Logo

Wey Brand History

Wey was launched on 16 November 2016 as a premium SUV brand under Great Wall Motors. The marque was established by Wei Jianjun, Chairman of Great Wall Motors, and named after his surname Wei. The brand name also connects to the ancient Chinese state of Wei. Its primary location is Baoding, China, the hometown of the founder.

The company is positioned as China’s first dedicated luxury SUV brand. It aims to compete with global premium marques by offering accessible luxury combined with advanced technology and sophisticated design. Wey maintains a focus on luxury SUVs and premium crossovers while pursuing global expansion and technological innovation.

Wey Brand Timeline

Key milestones in the brand’s development include its official launch in 2016. Early leadership from 2016 to 2018 was under Jens Steingraeber. Subsequent leadership periods were under Wei Jianjun from 2018 to 2021, Zhao Yongpo from 2021 to 2023, Chen Siying from 2023 to 2025, and current CEO Feng Fuzhi from 2025 onward.

In 2022 the brand announced expansion into European markets including Germany and France. A major brand renewal occurred in 2023 alongside a logo update. Global market development has continued through 2024 and 2025.

Wey Logo Evolution

2016–2023: Flagpole-Inspired Design

The first Wey logo was introduced at the brand’s founding in 2016 and used until 2023. Its vertical element draws direct inspiration from the grand flagpole at the Baoding Museum of Zhili Governor’s Office. This design choice reflects the founder’s vision and the brand’s ambition to guide Chinese automotive brands globally.

• Design: Upward-pointing vertical element forming a sleek metallic badge with bold uppercase WEY lettering
• Colors: Metallic tones emphasizing premium quality
• Changes: None during this period
• Context: Symbolizes pursuit of excellence and commitment to becoming a leading global luxury SUV brand

The original Wey logo meaning centers on guiding Chinese brands to go farther and better. This emblem appeared across the brand’s early luxury SUV offerings and established its initial visual identity.

2023–Present: Technology-Focused Design

A new Wey logo was introduced in April 2023 as part of a major brand renewal at Auto Guangzhou. The updated design reflects the brand’s shift toward new energy vehicles and intelligent technology. This Wey logo evolution marks the transition to a contemporary minimal style.

• Design: Abstract representation suggestive of a battery with charge level indicator and retained sleek metallic vertical badge
• Colors: Modern metallic finishes highlighting innovation
• Changes: Replaced flagpole inspiration with technology and energy symbolism
• Context: Aligns with product transition to new energy focus and intelligent connectivity features

The current Wey car logo emphasizes energy and efficiency through its battery-inspired form. This Wey emblem update coincides with leadership changes and continued global market development.

Wey Legacy and Global Ambition

Wey continues to develop as a luxury SUV marque with a focus on technology and premium positioning. The brand’s visual identity has evolved in step with its business direction, moving from landmark-inspired symbolism to technology-driven design. This Wey logo history illustrates the company’s journey from its 2016 founding in Baoding to its current emphasis on new energy and intelligent features.

The marque maintains its connection to founder Wei Jianjun while adapting its Wey symbol to reflect changing industry priorities. Through two distinct logo eras, Wey has reinforced its identity as an innovative Chinese luxury brand with international aspirations.