Siata Logo: Meaning and History

Italy, founded 1926 · Updated

The Siata logo is a blue shield with a yellow S and the words SIATA and TORINO. Siata was an Italian tuning shop and sports car maker founded in Turin in 1926.

Key facts

Years active
1926–1970
Founded by
Giorgio Ambrosini
Country
Italy
Headquarters
Turin, Italy
Famous models
208S, 208 CS, Daina

The Siata logo is a blue shield with a grey outline, a yellow letter S in the centre and the words SIATA and TORINO around the edge. Siata was an Italian car tuning shop and sports car maker from Turin, founded in 1926.

The Siata emblem is a shield that narrows to a point at the bottom and has two notches at the top, edged in grey. The name SIATA curves along the upper inside edge and TORINO, the Italian name of Turin, curves along the lower edge, both in white capitals. A large yellow S fills the middle, with a small car drawn across it. The Siata badge uses blue, yellow and grey, and the shield shape and the single bold letter give this Siata symbol a design that is easy to recognise on a small plaque.

It served as the Siata car logo on the sports cars the company built after World War II.

This page offers the Siata logo PNG with a transparent background.

What the Siata logo means

The Siata logo meaning comes from the company’s name and home city. The S represents Siata, the full name Società Italiana Auto Trasformazioni Accessori is shortened to SIATA, and TORINO shows that the company was based in Turin.

Siata Logo History

In short, the Siata logo history centres on one design: the blue shield with the yellow S and the car across it. It is the logo shown at the top of this page.

Siata History

Siata, short for Società Italiana Auto Trasformazioni Accessori, in English the Italian Car Transformation Accessories Company, was founded in 1926 by the amateur race car driver Giorgio Ambrosini. It was based in Turin.

At first Siata sold performance parts to modify and tune cars made by Fiat. After World War II the company began making its own sports cars under the Siata brand. Its models include the 208S, the 208 CS and the Daina. The company ended in bankruptcy following the first Arab oil embargo.

Siata Logo PNG and Colors

The download button at the top of this page saves the last Siata logo as a PNG file, 753 × 1000 pixels.

Colors Blue, Yellow
Shapes and motifs Shields
File PNG, 753 × 1000 px

Frequently asked questions

Who founded Siata?

Siata was founded in 1926 by Giorgio Ambrosini.

What does the Siata logo mean?

The yellow S stands for Siata, and the word TORINO on the shield names Turin, where the company was based.

What does the name Siata mean?

Siata stands for Società Italiana Auto Trasformazioni Accessori, the Italian Car Transformation Accessories Company.

What country is Siata from?

Siata was an Italian car brand, based in Turin, Italy.

Does Siata still exist?

No. Siata was active from 1926 to 1970.

What color is the Siata logo?

The last Siata logo is blue and yellow and features a shield.

What cars did Siata make?

The best-known Siata models were the 208S, 208 CS and Daina.

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