Mega Logo

Brand Overview

Aixam Mega, also referred to as Aixam-Mega, is a French automobile manufacturer headquartered in Aix-les-Bains, Savoie. The company was founded in 1983 by Jacques Gandon and Lionel Gottret, who acquired Arola that same year to start microcar production. Its main focus remains microcars, quadricycles, compact cars, utility vehicles and electric vehicles.

Brand History and Milestones

The company began as Aixam in 1983 using an original circle logo with a large letter A. In the early 1990s it shifted toward microcar production and adopted the Mega name. Key product launches during this period include the first electric quadricycle in 1997 and the Mega Multitruck utility vehicle in 2001.

In 2007 the company modernized its visual identity while continuing to emphasize innovation and sustainable mobility. Polaris Industries acquired the Aixam Group on April 11, 2013, keeping the Mega sub-brand under new ownership.

• 1983: Company founded as Aixam by Jacques Gandon and Lionel Gottret
• 1983: Acquired Arola to begin microcar production
• 1997: Introduction of first electric quadricycle
• 2001: Launch of Mega Multitruck utility vehicle
• 2007: Major logo redesign
• 2013: Acquired by Polaris Industries

Mega Logo Evolution

1. 1983
2. 1993–2007
3. 2007–Present

1983: Early Aixam Logo

The very first emblem reflected the newly founded Aixam brand before its focus on microcars intensified. This simple design served the company in its initial years.

• Design: Simple circle containing a large letter A with the brand name placed inside the letter
• Colors: Blue theme
• Changes: First and only logo used before the shift to the Mega name
• Context: Created at founding in 1983

1993 – 2007: Futuristic Blue Emblem

This era introduced the Mega car logo after the company adopted the new name and concentrated on microcar development. The emblem conveyed a powerful and modern positioning suitable for urban mobility vehicles.

• Design: Dark blue round emblem featuring shading for volume and a large M in the center
• Colors: Dark blue, gray, white and red
• Changes: First logo built around the Mega name and letter M symbol
• Context: Used during the introduction of the first electric quadricycle in 1997 and the Mega Multitruck in 2001

2007 – Present: Modernized Mega Emblem

The current Mega emblem preserves the core concept while updating the appearance to reflect ongoing leadership in electric vehicle technology and modern trends. This version delivers a polished and striking look that aligns with contemporary sustainable mobility.

• Design: Round blue emblem with an enlarged M whose ends extend beyond the base, paired with the Mega wordmark outside the circle
• Colors: Dark blue with bold geometric lettering
• Changes: M enlarged and extended, wordmark moved outside the emblem, letters spaced very closely and touching at the bottom
• Context: Introduced in 2007 and remains in use after the 2013 acquisition by Polaris Industries

Legacy

Mega continues to represent French expertise in compact and electric vehicles for urban environments. Its logo evolution mirrors the brand’s development from early microcar producer to an innovator in sustainable mobility under Aixam-Mega. The distinctive Mega symbol remains a recognizable element for enthusiasts of small utility and electric vehicles.