King Long Logo

King Long Brand Overview

King Long was established in December 1988 in Xiamen, Fujian Province, as a joint venture between Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd, and San Yang Industry Co., Ltd from Taiwan. The company is owned in part by Fujian Motors Group. Headquartered in Xiamen, it focuses on the development, manufacturing, and sales of coaches and light vans.

Brand Timeline and Milestones

The company began coach manufacturing in 1988 and concentrated on the domestic Chinese market through the 2000s. In 2004–2005 it launched a major relocation and technology upgrade project with a new plant in Xiamen Automobile Industry City. By 2008 it had gained a notable share of Chinese bus and coach exports. Later international steps include 2023 collaboration on electric bus platforms for the Australian market and a 2025 partnership with Wrightbus under the Rightech sub-brand for electric buses in the UK and Europe. In 2024 King Long was ranked No. 113 on World Brand Lab’s list of China’s 500 Most Influential Brands.

King Long Logo Evolution

1988–Present: Original King Long Logo

The King Long logo has been in continuous use since the company was founded in 1988. It incorporates a dominant K that aligns with the English brand name alongside the Chinese characters 金龙. The design has supported the brand through domestic growth and later international expansion without recorded changes.

• Design: Prominent “K” combined with Chinese characters “金龙”
• Colors: Not specified in available sources
• Changes: No documented redesigns since founding
• Context: Used across horizontal and vertical versions on vehicles and marketing materials since 1988

The King Long car logo maintains a modern appearance suitable for the automotive and coach sector. Its stable visual identity has accompanied King Long through every phase of development, from initial joint-venture establishment to recent electric-vehicle collaborations. The emblem reflects the brand name King while embedding the original Chinese meaning of Golden Dragon. High-resolution King Long logo png and King Long logo transparent background versions are available for reference on logo archive sites, preserving the official design details.