Imperial Logo: Meaning and History

United States, founded 1955 · Updated

The Imperial logo is a black eagle with raised wings and no lettering. Imperial was Chrysler's luxury car brand in Detroit, a separate make from 1955 to 1975 and again from 1981 to 1983.

Key facts

Years active
1955–1983
Founded by
Chrysler
Headquarters
Detroit, United States
Parent company
Chrysler
Famous models
Chrysler Imperial

The Imperial logo is a black eagle with wings raised in a V, drawn without any lettering. Imperial was the luxury car brand of the Chrysler Corporation in the United States, built in Detroit as a separate make from 1955 to 1975 and again from 1981 to 1983.

The Imperial emblem is a single-colour eagle, a black and white design. The wings sweep upward and outward like a V, the body is built from fine lines that radiate from the centre, and the small head sits low between the wings with the talons pointing down. The Imperial symbol is bold and stylised, a design that suits a flagship luxury sedan and also works as an Imperial badge on the hood and trunk of the car.

Used as the Imperial car logo, the eagle needs no name beside it. The Imperial logo PNG on this page is a transparent PNG with no background.

Imperial Logo History

The black eagle is the logo of the Imperial marque across its years as a separate make, from the 1955 launch to the end of the brand in 1983.

Imperial logo 1955–1983: Black eagle emblem

Imperial History

The Imperial name was first used in 1926 for Chrysler’s luxury model, the Chrysler Imperial. In 1955 the company repositioned it and launched it as a separate make and division, to compete with the North American luxury rivals Lincoln and Cadillac.

After 1955, Imperial received new or modified body styles every two to three years. All of them had V8 engines and automatic transmissions, as well as technologies later introduced in other Chrysler Corporation models.

Imperial was dropped as a separate brand in 1975 and returned from 1981 through 1983. Chrysler, the parent company of the brand, is now part of Stellantis.

Imperial Logo PNG and Colors

The download button at the top of this page saves the last Imperial logo as a PNG file, 222 × 234 pixels.

Colors Black
Shapes and motifs Birds, Wings, Eagles, Animals
Logo versions One, since 1955
File PNG, 222 × 234 px

Frequently asked questions

Who founded Imperial?

Imperial was founded in 1955 by Chrysler.

What country is Imperial from?

Imperial was an American car brand, based in Detroit, United States.

Does Imperial still exist?

No. Imperial was active from 1955 to 1983. It belonged to Chrysler.

Did Imperial change its logo?

No. Imperial used one logo: Black eagle emblem (1955–1983).

What color is the Imperial logo?

The last Imperial logo is black and features a bird, wings and an eagle.

What cars did Imperial make?

The best-known Imperial models were the Chrysler Imperial.

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