Bestune Logo

Bestune Brand Overview

Bestune was founded in 2006 under FAW Group Corporation, which remains the majority owner. The brand was initially called Besturn in English while its Chinese name 一汽奔腾 stayed unchanged. Headquarters are located in Changchun, China. It was originally positioned to complement FAW’s Hongqi luxury brand and targeted middle and upper-middle-class consumers in China.

Bestune Brand History and Milestones

The brand launched its first model in 2006. A second model followed in 2009. Bestune entered the Russian market in 2012. The most significant turning point occurred in 2018 with a major rebranding event that changed the English name from Besturn to Bestune. In 2020 the company was restructured as an independent wholly-owned subsidiary of FAW Group. A new product brand logo was released in 2022. In 2023 the brand received a capital increase and its first external investor.

• 2006: Besturn brand officially launched under FAW Group
• 2009: Second model introduced
• 2012: Entered Russian market
• 2018: Major rebranding with name change to Bestune and new logo
• 2020: Restructured as independent wholly-owned subsidiary
• 2022: New product brand logo released
• 2023: Capital increase and first external investor

Bestune Logo Evolution

2006 – 2018: First Logo Era Besturn

The first logo was used during the brand's initial establishment phase when models were heavily based on Mazda platforms. It featured a bright red oval as the central element with the company name printed in black below.

• Design: Bright red oval shape as central element with company name below
• Colors: Dominant red and black
• Typography: Standard functional typeface
• Context: Targeted middle and upper-middle-class Chinese consumers during the product-focused era

This early Bestune logo reflected the brand’s origins and was part of its first visual identity from founding until the 2018 rebranding.

2018 – Present: Second Logo Era Bestune

The new logo was introduced on October 17 2018 alongside the English name change to Bestune. Officially named the Window of the World this design marked a strategic shift toward a user-centered philosophy and Internet of Things car positioning.

• Design: Sophisticated window-like geometric symbol with brand name placed to the right
• Colors: Glossy silver and black color palette
• Typography: Stylish daring contemporary English font inspired by cyber aesthetic
• Context: Reflects growth progress and appeal to younger consumers while aiming for greater global recognition

The Bestune car logo adopted a more premium aesthetic to align with contemporary tastes and international branding standards.

A further update occurred with the new product brand logo released on December 15 2022. This release represents the current ongoing era within the Window of the World visual system that began in 2018.

Bestune logo meaning centers on the idea of a window that lets the world see the brand while giving consumers broader access to modern mobility. The Bestune symbol continues to evolve within this established design language as the brand moves forward under FAW Group ownership.