Key facts
- Founded
- 2012
- Founded by
- Ralph R. Debbas
- Country
- United Arab Emirates
- Headquarters
- Dubai, United Arab Emirates
- Legal name
- W Motors SAL
- Famous models
- Lykan HyperSport, Fenyr SuperSport, Ghiath
- Website
- www.wmotors.ae
Brand Overview
W Motors was founded on July 11, 2012 in Beirut, Lebanon by Ralph R. Debbas, who serves as its CEO and partial owner. The company represents the first Lebanese sports car manufacturer and the first Middle-East-based luxury supercar producer, blending regional aesthetics with advanced automotive technology. Its scope includes high-performance luxury sports cars and expansion into mobility solutions, with headquarters now located in Dubai, United Arab Emirates.
Brand Timeline
The company was established in Beirut in 2012. In 2013 it launched the first prototype of its initial model at the Qatar International Motor Show and moved its headquarters to Dubai. The road-ready version was presented in 2014 at Top Marques Monaco.
In 2015 the next model debuted as a concept while the first production model appeared in the film Furious 7. The production version of the second model was revealed in 2017, the same year a new showroom opened in City Walk 2, Dubai. Construction of a new manufacturing facility began in 2020 and the first deliveries of the second model occurred that same year. In 2024 the state-of-the-art automotive facility opened in Dubai, housing headquarters, a design center, research and development, production lines, a composites division, and a flagship showroom.
W Motors Logo Evolution
The W Motors logo has remained consistent since the company’s founding, serving as a constant identifier through every milestone.
2012 – Present: Current Logo

The current W Motors logo was created at the time of the brand’s founding in 2012 and has not changed since. It features a stylized metallic W designed to resemble a pair of wings with symmetrical shape and sharp angles. The emblem conveys cutting-edge technology and modern design, with a reflective metallic surface implying luxury and sophistication, accompanied by bold capitalized MOTORS text below the symbol. This visual identity reflects the brand’s high-performance luxury positioning and its combination of Middle-Eastern heritage with futuristic engineering.
- Design: Stylized metallic W shaped like wings with symmetrical form and sharp angles
- Colors: Metallic and reflective surfaces
- Changes: None documented; the logo has remained unchanged since 2012
- Context: Used consistently during the headquarters move to Dubai in 2013, the debut of the first model, the film appearance that brought global recognition, the launch of the second model, and the opening of the 2024 Dubai manufacturing facility
W Motors adopted this W Motors car logo to represent its identity as the first supercar maker from the Middle East. The W Motors symbol was present throughout the brand’s growth from a Lebanese startup to an established Emirati company. This continuity in the W Motors emblem underscores the deliberate choice to maintain visual stability across all major company developments including the 2015 film feature and the 2024 facility opening.
The W Motors logo meaning centers on balance, precision, and forward-looking performance. Official brand materials have used this same W Motors badge since the very beginning, making it a reliable reference for those seeking W Motors logo history or W Motors logo images. High-resolution versions such as W Motors logo hd and W Motors logo png are commonly referenced in brand documentation.
No redesigns have occurred, allowing the original W Motors logo transparent background assets to remain accurate representations of the current emblem used by the company. The consistent application of this visual mark supports brand recognition across different markets and milestones.