Key facts
- Founded
- 2009
- Founded by
- Chery Automobile
- Country
- China
- Headquarters
- Wuhu, China
- Parent company
- Chery Automobile
- Famous models
- X5, V5, R08, Reaolc
- Website
- ka.relyauto.com
Brand Overview
Rely operates as a passenger vehicle marque under the ownership of Chery Automobile. The brand maintains an active production presence focused on vehicle manufacturing. The marque was originally established in 2009, discontinued in 2013, and revived by Chery in 2025 as a dedicated pickup truck brand.
Rely Logo Evolution
The visual identity of the brand has seen updates aligned with its current ownership. Two distinct logo eras are recorded, reflecting both contemporary usage and the 2025 redesign.
Pre-2025 to Current: Standard Rely Logo Variants

- Design: Multiple color and background versions maintained for flexibility
- Colors: RGB color space across all documented files
- Changes: Positive version, reversed version, and version without outline
- Context: Used by Rely Solutions for media gallery distribution and brand consistency
2025: Rely 2025 Logo

- Design: Text-based logo consisting of typefaces spelling Rely with simple geometric shapes
- Colors: Presented in public domain text logo format
- Changes: New branding introduced in 2025 replacing earlier versions in official channels
- Context: Marks the current active period of the marque under Chery with minimalist modern approach
Logo Assets and Usage
The Rely symbol continues to be distributed through official media channels for accurate brand representation. High-resolution files in various configurations support different applications while maintaining visual consistency. The 2025 logo is provided in a simple text format that emphasizes clarity and modernity.
Users seeking reliable visual references can find the Rely car logo and related assets through Chery-affiliated sources and the Rely Solutions media gallery. These materials reflect the brand’s ongoing evolution under its current owner.
The Rely emblem history shows a clear move toward minimalist typography in its latest iteration. All documented designs remain text-based, highlighting a focused approach to brand identity in the automotive sector.