Key facts
- Years active
- 2002–2014
- Founded by
- Ford Australia, Prodrive
- Country
- Australia
- Headquarters
- Melbourne, Australia
- Parent company
- Ford Motor Company
- Legal name
- Ford Performance Vehicles Pty Ltd
- Famous models
- GT, F6, Pursuit, GS, F6X
- Slogan
- “Total Performance”
Brand Overview
Ford Performance Vehicles was established in 2002 as a high-performance manufacturer based in Campbellfield, Melbourne. The company focused on creating powerful variants of classic Ford Falcon models under the slogan Total Performance. It replaced the previous FTE branding and continued operations until its discontinuation in 2014.
Brand Timeline
The roots of the brand trace back to a collaboration that began in 1991 when Tickford started working with Ford Australia on high-performance Falcon variants. In 2002 Ford Australia and Prodrive formed a joint venture, purchased Tickford, and created the FPV brand to replace the FTE name. That same year the first FPV models based on the BA Falcon were launched and the GT nameplate returned as a regular production model. The brand remained active throughout its 2002–2014 production period before being discontinued in 2014.
Fpv Logo Evolution
2002 – 2014: Original FPV Logo

- Design: Horizontally oriented oval badge with stylized left-facing eagle profile above custom italicized bold sans-serif FPV lettering
- Colors: Primary combinations included black and silver plus blue and silver; background options were blue or black oval fields
- Changes: None in core design
- Context: Replaced previous FTE branding and remained tied to specific vehicle model aesthetics through color variations
The eagle head appears above the FPV text which sits on a silver wing element. Special executions included monochrome versions, white and blue palettes, and 3D rendered versions with gradient shades on thickened oval edges. These fpv logo variations conveyed confidence, strength, and determination that matched the high-performance brand values.
Fans and collectors often search for fpv logo png, fpv car logo, and fpv logo transparent versions for reference. The fpv symbol with its sharp aggressive lines in the eye and beak remains instantly recognizable to Australian performance enthusiasts. Detailed fpv emblem descriptions and fpv badge visuals highlight the custom typeface based on sharpened Snasm Heavy Italic contours with an elongated left-directed V tail.
Throughout the brand’s history the fpv logo meaning stayed consistent, representing power and precision. Whether viewed as fpv logo hd or fpv logo images, the design never changed after its 2002 introduction. The fpv car symbol continues to appear in automotive heritage collections and fpv logo download archives. This design stability makes fpv logo history straightforward to document across the full production era.
The fpv logo transparent background versions are especially useful for digital projects while fpv png and fpv logo evolution summaries help enthusiasts understand the single-era identity of this short-lived but memorable Australian performance brand.