Brockway Logo: Meaning and History

The Brockway logo is a black wordmark in heavy italic capitals, with the tagline “The Right Way” in small letters under the name. Brockway was an American maker of heavy-duty trucks from Cortland, New York, and became a division of Mack Trucks in 1956.

Brockway Logo

The name alone makes up the Brockway emblem. BROCKWAY is set in thick, slanted black capitals, and the first letter is drawn larger than the rest, so the word starts with a bold swash. Under the lettering a short line reads “The Right Way”. Printed in black and white only, the Brockway logo gives the Brockway symbol the look of a plain sign painter’s mark.

On the trucks the name appeared as a grille badge. A 1914 Model G carries it as separate cast block capitals fixed across the front radiator, a plainer Brockway badge than the italic print version. The page offers the Brockway logo PNG with a transparent background.

Brockway Logo History

This Brockway logo history has two looks of the name. One is the block-letter grille badge seen on the 1914 truck. The other is the heavy italic wordmark with its tagline, the Brockway truck logo shown above. In both, the name itself is the whole design.

Brockway History

The company began as Brockway Carriage Works, founded in 1875 by William Brockway. His son George Brockway turned the carriage business into a truck maker in 1909, and the Brockway Motor Company built trucks in Cortland from 1912. The first trucks were high-wheelers. In World War I, Brockway built 587 Class B Liberty Trucks for the military. After the war it offered a range from 1 ton to 5 tons, first with Continental engines and from 1925 with Wisconsin units.

Brockway bought the Indiana Truck Corporation in 1928, but it had to sell it to White Motor Company in the early years of the Great Depression. The V1200, built from 1934 to 1937, used a 240 hp V-12 American LaFrance engine and carried up to 15 tons. In World War II, Brockway made the B666 heavy truck and 6-ton 6×6 bridging trucks such as the G547 and G690. After the war it built tractors and heavy triaxle dump trucks.

Mack Trucks bought the company in August 1956, and it stayed a Mack division until it closed in June 1977. Mack blamed union troubles for the closure.