Hanteng Logo

Hanteng Brand History

Jiangxi Hanteng Automobile Co., Ltd., operating under the brand name Hanteng Autos, was founded in 2013 as a young Chinese automaker. The company remains privately owned and maintains its headquarters in Shangrao, Jiangxi, China. Since its establishment, Hanteng has been active in the development and production of both conventional and new energy vehicles along with related automotive components.

The brand ceased operations after Jiangxi Hanteng Automobile filed for bankruptcy in 2022, ending production as a Chinese automaker.

Hanteng Logo Evolution

2013 – present: Original Hanteng Logo

The Hanteng logo was introduced in 2013 at the same time the company was founded. This single design has been used continuously without any redesigns or alterations.

• Design: Glossy red roundel enclosed in a thick silver frame that appears more square on the inside
• Colors: Dark red field inside the roundel with metallic silver elements
• Changes: None, the original logo remains in use since founding
• Context: The leaping horse symbol directly reflects the brand’s youth, dynamism, and forward momentum as a new Chinese automaker

The Hanteng car logo features a three-dimensional silver horse rendered with a strong 3D effect that creates the impression of jumping out of the frame. This Hanteng symbol centers on a horse drawn diagonally and leaping up and to the left against the red background. The composition of the Hanteng emblem resembles the Ferrari prancing horse approach but uses a red background instead of yellow.

The horse-centric design forms an integral part of the Hanteng badge and remains a consistent visual element across all brand applications. This Hanteng car symbol aligns with the brand name’s thematic connection to concepts involving treasured or powerful horses.