Eterniti Logo

Eterniti Motors History

Eterniti Motors was founded in 2010 in London, United Kingdom. The company operated for only four years before being placed in administration in January 2014 and becoming fully defunct later that year. During its short lifespan it remained a niche luxury brand centered around one vehicle.

Key milestones include the 2011 unveiling of its first and only car, the Hemera, at the Frankfurt Motor Show. In 2012 the same vehicle appeared at the Beijing International Automotive Exhibition under the name Artemis. No further models were produced after 2012.

Eterniti Logo Evolution

2010–2014: Original and Only Logo

The single logo was created at the time of founding in 2010 and remained unchanged throughout the company’s entire existence. It was prominently featured on the vehicle shown in 2011 and 2012 and supported the brand’s luxury image at major motor shows.

• Design: Large stylized uppercase E occupying about two-thirds of the emblem with highly decorative handwritten script full of twirls and twists, text below in slim tall elegant serif font similar to perfume branding.
• Colors: Entire logo rendered in black.
• Changes: None, the Eterniti car logo stayed the same from founding through to closure.
• Context: Used consistently on the Hemera and Artemis crossover to convey elegance matching the premium positioning.

The Eterniti symbol ended its use when the company ceased operations in 2014. This black emblem remains a reference point for collectors interested in short-lived automotive brands and their visual identity from that period.